![]() In 2016, the company sought to fend off a threat from Snapchat by adding disappearing “Stories” to Instagram it later expanded the feature to Facebook and WhatsApp. It’s not the first time Meta has aped a competitor’s innovation. In a video addressing backlash to the recent changes, Adam Mosseri, head of the platform, said that although Instagram will continue to support still photography, “more and more of Instagram is going to become video.” Mosseri also framed the introduction of more recommended content into users’ feeds as a way to help smaller content creators find an audience. “Stop trying to be TikTok.”Ī petition demanding the return of chronologically arranged content feeds and a reemphasis on still photography, created by the same Instagrammer who made the viral post, has now amassed more than 200,000 signatures. “Make Instagram Instagram again,” urged one viral post that both Kylie Jenner and Kim Kardashian, two of the platform’s biggest influencers, shared.
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